Way Out West LA

Way Out West is a Swedish music festival set in a city park, where indie culture meets sustainability and urban energy. For this imagined LA edition, I wanted to put the artists at the center of the design. I created silhouettes of all the performers, giving headliners and smaller artists equal space in the composition to reflect the festival's inclusivity. The oversized typography acts almost like buildings, creating a city-like environment for the artists to inhabit. The identity brings together LA boldness and Scandinavian minimalism, carrying the same visual language across posters, billboards, wayfinding, and festival merchandise.